A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact...
Abstract Nowadays, tourism faces the technology progress challenge. Tourists are changing the way they search for information and the way they buy tourism products and services. Therefore, becomes...
View ArticleThe Influence of Digital Marketing Tools Perceived Usefulness in a Rural...
AbstractIn rural destinations like Douro region, tourism activities may be important to territories’ development because they use some of their natural resources and endogenous products, develop...
View ArticleSocial Media Usage Among Wine Tourism DMOs
AbstractSocial media is an important tool for tourism destination promotion. The usage and the contents published on these platforms have an important role in visitors’ decision-making process....
View ArticleCould Virtual Reality Substitute the ‘Real’ Experience? Evidence from a...
AbstractVirtual Reality could be useful for heritage management and preservation by complementing or, even, by replacing the ‘real’ visitation to more threatened destinations. The objective of this...
View ArticlePlace Attachment Through Virtual Reality: A Comparative Study in Douro Region...
AbstractImmersive technologies, such as virtual reality, could be effective marketing tools for destination marketing, namely in creating place attachment prior experience the destination. Place...
View ArticleImmersive multisensory virtual reality technologies for virtual tourism
AbstractVirtual reality (VR) technologies have been used successfully in tourism marketing. While most conventional VR applications are of an audiovisual nature, the constant evolution of these...
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